From Real Estate to Beauty Empire

Built a Keller Williams mega team. Managed $300M+ in Real Estate Volume. Now helping 4,000+ beauty entrepreneurs scale with proven systems.

$0M+
Real Rstate Volume Managed
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Entrepreneurs Helped
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Business Owners Trained

From Real Estate to Beauty Empire

Built a Keller Williams mega team. Managed $300M+ in Real Estate Volume. Now helping 4,000+ beauty entrepreneurs scale with proven systems.

$300M+

Real Estate Volume Managed

4,000+

Entrepreneurs Helped

3,000+

Business Owners Trained

Meet Tony Cruz

Watch Tony share his journey from real estate success to building beauty empires

Brand Partners

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The Real Game of Business Works Anywhere

What kind of entrepreneur builds a mega team, rises to Director of Sales, leads $400M+ in transactions... only to leave it all behind for the beauty industry?

Me. Tony Cruz. Because when you understand the real game of business — you know it works in any industry.

I got my start in real estate — built a Keller Williams mega team, became the 2014 Rookie of the Year, and earned the Bronze Award for Sales Volume. That opened the door to my next move: becoming Director of Sales at one of Central Florida's largest real estate firms. There, I recruited 100+ agents and helped lead a sales force that closed over $400 million in volume under my leadership.

But I saw something bigger. 
Beauty professionals had all the talent — but none of the systems.

So I partnered with my wife and made the leap. Today, I'm the Chief Operating Officer of Beauty Biz Pro, one of the world's largest marketing agencies for beauty and sales-based businesses. I've helped 1,000+ entrepreneurs generate leads, convert clients, and scale through proven systems — via live trainings, webinars, and personalized coaching.

I'm also the Co-Owner of Linked Permanent Jewelry Training, the #1 permanent jewelry training company on the planet, where we've helped over 3,000 new business owners launch successful, profitable jewelry brands.

Trusted by Top Industry Events & Communities

Results That Go Beyond Revenue

Awards, achievements, and the entrepreneurs we've helped succeed

Industry Recognition

Recognized for excellence in business development and entrepreneur training. Our proven systems have helped thousands of business owners achieve their goals.

  • 2014 Keller Williams Rookie of the Year

  • Bronze Award for Sales Volume

  • Director of Sales - $400M+ in transactions

Training Excellence

Leading industry training sessions and workshops, sharing proven strategies that have generated millions in revenue for beauty professionals worldwide.

Training Excellence

Leading industry training sessions and workshops, sharing proven strategies that have generated millions in revenue for beauty professionals worldwide.

Student Success

Our students don't just learn - they achieve. From launching their first business to scaling to multiple locations, we're there every step of the way.

"Tony's systems transformed my jewelry business. In just 6 months, I went from struggling to make ends meet to having a waitlist of clients."

- Sarah M., Permanent Jewelry Business Owner

Ready to Stop Winging It and Start Scaling?

If you're a beauty pro, service-based business, or sales-driven entrepreneur — I'll show you how to plug in the exact systems I've used to grow multiple 7-figure businesses.

Lead

Generation

Proven systems to attract and convert your ideal clients consistently.

Business

Scaling

Strategic frameworks to grow your business with precision and predictability.

Personalized Coaching

One-on-one guidance tailored to your specific business challenges and goals.

Real stories, real strategy, real talk.

How To Attract Customers™ Podcast With Tony Cruz

Each episode of How To Attract Customers™ dives into branding, systems, and scaling service-based businesses—without losing your identity.

Don’t Build Alone—Join the Movement

Real stories, real strategy, real talk.

How To Attract Customers™ Podcast With Tony Cruz

Each episode of How To Attract Customers™ dives into branding, systems, and scaling service-based businesses—without losing your identity.

Don’t Build Alone—Join the Movement

Real Results. Real People.

Hear from clients who’ve worked with Tony and experienced first-hand how the right strategy can transform their business.

Ready to Play the Real Game of Business?

Because once you know how to play the real game of business... you win anywhere. Let's discuss how these proven systems can transform your business.

Ready to Play the Real Game of Business?

Because once you know how to play the real game of business... you win anywhere. Let's discuss how these proven systems can transform your business.

Chief Operating Officer at Beauty Biz Pro | Co-Owner of Linked Permanent Jewelry Training

© 2025 Tony Cruz. All rights reserved.

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